As Of January 15th, 2020, Google Has Changed The Way The Search Results Appear
Google has rolled out its latest design change on the desktop. The black “Ad” label for paid results and favicons for organic results. I really like the way it looks and maybe that is because every change Google does looks good! Remember Gmail! Anyways, let’s get to the details!
Google tweeted the following as announcement-
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv— Google SearchLiaison (@searchliaison) January 13, 2020
It was already live for months on Google mobile results. Here is how the paid and organic results look.
Google sent out another tweet related to this-
Site owners can indicate a preferred icon they wish to have appear next to Google Search listings as explained here:https://t.co/RtpBOlThbz— Google SearchLiaison (@searchliaison) January 13, 2020
How It Impacts Marketers and what you can do?
This change is bound to impact the way people click (because of the favicons), but the difference, in my opinion, will not be that much. This update is more of a UI enhancement rather any feature update.
In any case, I would recommend people to wait for a few weeks and track the results. Most importantly check the changes in the clickthrough rate. Then accordingly change your strategy.
I would love to hear your thoughts on this.